Social media strategy
Social media strategy

Social media strategy

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Digital photo of a beaded necklace. A metaphor representing a community media/ social media strategy. For that to bloom to emerge we constantly have to be grounded, represented by the terracotta bead. The glittery bead is the social media - things are constantly changing, hashtags, trends, viral content – we don’t always know what’s coming - but what is constant is the terracotta. We can’t just keep the glitter and forget the context. We always have to be grounded in the context of the audience we have in mind. We have to bring them along. So we use the glitter of social media grounded in the principles of social justice and equity. The terracotta will always be beneath the glitter, and the glitter doesn’t overpower that. That’s what makes it bloom.

This a community media/ social media strategy.

For that bloom to emerge, we constantly have to be grounded, represented by the terracotta bead. The glittery bead is the social media: things are constantly changing, like hashtags, trends, viral content. We don’t always know what’s coming, but what is constant is the terracotta. We can’t just keep the glitter and forget the context. We always have to be grounded in the context of the audience we have in mind. We have to bring them along. So we use the glitter of social media grounded in the principles of social justice and equity. The terracotta will always be beneath the glitter, and the glitter doesn’t overpower that. That’s what makes it bloom.

Connects to: Communication, Purpose, India