Un/Making CSC
Purpose

Purpose

These metaphors show expressions of drive, mission and purpose.

A digital photo of differently coloured pipe cleaners twisted into a strand. This metaphor represents the idea that our approach has different strands, meaning different teams, different themes, which each look distinctive but all strands are working together. We are always flexible, changing and evolving, but maintaining connection, and maintaining the core.
Our approach has different strands, meaning different teams, different themes, which each look distinctive but all strands are working together.
Digital photo of a beaded necklace. A metaphor representing a community media/ social media strategy. For that to bloom to emerge we constantly have to be grounded, represented by the terracotta bead. The glittery bead is the social media - things are constantly changing, hashtags, trends, viral content – we don’t always know what’s coming - but what is constant is the terracotta. We can’t just keep the glitter and forget the context. We always have to be grounded in the context of the audience we have in mind. We have to bring them along. So we use the glitter of social media grounded in the principles of social justice and equity. The terracotta will always be beneath the glitter, and the glitter doesn’t overpower that. That’s what makes it bloom.
This a community media/ social media strategy.
A digital photograph of a beaded necklace. A Imetaphor that represents the idea that my body is like our organisation, and I am wearing this necklace which has beads that represent the challenges of the youth, women and children in Malawi, the burdens. Our organisation has taken all the burdens on the necklace: this includes young girls who are being defiled, women who are being abused by their husbands, employees who are facing sexual violence. These problems are so heavy, weighing down the body, because our organisation doesn’t have enough resources to take care of all of it, sometimes we get negative publicity; but still our organisation fights on, and finds a way to carry it. Our organisation needs to become stronger to be able to carry it. When we realized that the amount of funding that we have is not enough to deal with all the issues that, that’s when we started looking at social enterprise and marketing some of the services that we have. So that whatever we have from those ventures can be used to support those things. Because over the years we’ve been adding things to our agenda, for example recently I’ve heard about climate change and mental health, and so we take it on.
In this metaphor, my body is like our organisation, and I am wearing this necklace, which has beads that represent the challenges of the youth, women and children in Malawi; the burdens.